So, when you start a business, or have an idea for an income project, or just an idea about the kind of career you want to go into – we tend to want to survey people. And the business advice out there IS to survey people. Over and over I see this advice.
“What do they think? Is it a good idea? Do they like it? What WOULD they like?”
So, this is a SUPER helpful and great tool for creating offers. IF. And this is a BIG IF. IF, you are surveying your ideal clients. Your right fit bosses. Your right fit customers. You can create amazing copy if you have a whole host of ideal clients to pull from.
So, if you have a list full of ideal clients, and you can get lots of responses so that you can see the PATTERNS (again, 1 person does not a pattern make. Maybe not even 10 people), GREAT. You can use that to craft your next offer, or job description you really want or whatever.
But if you can only survey a few people, AND they aren’t the “right” people – the data is useless.
So, it is chicken and the egg, right?
How do you reach your right people if you can’t speak their language and don’t know what they want? How do you KNOW who they are if you can’t reach them?
You just have to guess. As best you can. And talk to lots of people. Start to listen for the nuances. Guess some more. And then one day, your ideal client will say YES, and you will know who to target. And you STILL won’t have enough of them to survey them and sample them, but you can start to listen to their language. And copy that. And then you will get more, and more, and THEN survey them.
But be careful about premature surveys full of non-ideal clients language. If you use their language, you will get more of them….
Kristen Baker 